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Resene voted most trusted brand for paints!

05 Jun 2024

The winners have been announced for 2024’s Most Trusted Brands, New Zealand! Reader’s Digest Annual Most Trusted Brands survey results are in and the results speak volumes about the formula trusted brands use in a volatile market – retaining trust during difficult financial times requires timely innovation, swift adaptability and, above all, commitment to their customers. 

Resene is delighted to be the winner in the paints category, a title which they have held since 2012!  

Reader’s Digest Editor-in-Chief Louise Waterson says the results reveal that the brands New Zealanders trust most are those that work harder to uphold the promises they make by pursuing relevant innovation that reflects the ever-changing needs of their customers. She says that winning brands understand that holding on to trust involves continuously demonstrating an unwavering commitment.  

The results of our Trusted Brands survey have consistently pointed to three important factors in securing trust: consistency, reliability and value-for-money,” Louise says. “When times are challenging, like the current financial climate, customers can change their long-established purchasing habits. They do this out of need. But a brand that is recognised as being consistently good quality, of always being value-for-money and having a reputation untainted by controversy will always keep their loyal customers. 

“Award-winning trusted brands understand the importance of working tirelessly to retain the trust of their existing customers and appeal to new ones, despite the challenges.” 

Reader’s Digest commissioned independent market research company Catalyst Consultancy & Research to survey New Zealanders’ opinions on leading brands across 67 categories. A total of 1800 New Zealanders of a mixed demographic were asked to rate their levels of trust in well-known brands. 

Published: 05 Jun 2024