Resene Customers Donate More Than 315,000 Cans Of Food To The Salvation Army

21 Mar 2024

Resene customers have tipped the total number of cans of food delivered during the Hunger for Colour Appeal to a staggering 315,000 cans. Held every February for the last ten years, the Resene Hunger for Colour Appeal sees cans swapped instore for Resene testpots. The cans bolster The Salvation Army’s Foodbanks at just the right time.

“Our Foodbanks are often depleted at the start of the year, when many people rely on them to put food on the table after meeting the extra expenses a new school year brings,” Salvation Army, Jono Bell says.

“We are blessed that Resene ColorShops, like The Salvation Army, are based all around the country and people are generous in donating to their local foodbanks through this appeal.”

The Resene Hunger for Colour Appeal started as a result of the Canterbury Earthquakes, when the company collected cans for those affected by the emergency. It was so well supported by customers that Resene began it as an important annual campaign. During that time, Resene has collected over 315,000 cans of food for The Salvation Army.

This year, despite the cost of living challenges, more than 11,000 cans of food were swapped for Resene testpots during the February appeal.

“The success of the campaign shows the enthusiasm New Zealanders have for helping others struggling to put food on their table, and for colour and DIY projects,” Resene Marketing Manager Karen Warman says.

The campaign has helped restock shelves of Salvation Army foodbanks around the country. In ten years the campaign has collected more than 315,000 cans of food to support struggling New Zealanders.

The cans will give a timely boost to Salvation Army foodbanks, restocking shelves after the busy Christmas and back to school period, Salvation Army, Jono Bell says.

“With winter just around the corner and our centres starting to run low on stock they really appreciate Hunger for Colour. It’s a relief for them to know that generous people in their communities always get behind this campaign. This support makes a huge difference in their planning for the extra people who rely on us for help over winter.”

This year the Rotorua Resene ColorShop saw the biggest community support for the campaign with 657 cans donated.

“Pretty much everywhere we have a foodbank, there’s a Resene ColorShop so it’s an incredibly important annual fundraiser for us. We’re really grateful to Resene for the past ten years of support and their commitment to running the campaign again,” Jono says.

Thank you to everybody who supported this campaign, your kindness has helped those in need. 

We’d love to see what you have created with the Resene testpots you swapped for cans of food. Please share them with us by emailing [email protected].

Published: 21 Mar 2024